DEGEN FW12 BY MARK FINA fashion

Directed by Mark Fina, this short was created as collaboration with up and coming knitwear designer, Lindsay Degen of her eponymous brand DEGEN, to presents a campaign video for her FW12 collection. The video, celebrates freedom of expression through apparel. Inspired by communist propaganda posters, the video features elements similar to DaDa-type style. Everything is chopped and screwed, body parts move, distort and shatter, creating a moving look book. more info

Credits: Stylist: Ian Bradley Creative Director: Mark Fina Model: Li Ming @ Womens Direct DP: Mark Anton Reed, Alan Balain Editor: Laura Milstein Animation: Gretta Johnson Casting: Audie Umali, Michele Pryor Music: Tonymusic Hair: Shintaro Teraoka Makeup: Souhi Lee PR - Fallyn Valenti, fallyn@seventhhousepr.co

fashion / 2014