Purple Diary

[March 26 2018]

Virgil Abloh named the new Menswear Designer of Louis Vuitton

Virgil Abloh, founder of the haute streetwear label Off-White, has been appointed as Louis Vuittons new artistic director of menswear.

I feel elated. This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams. And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start,” comments Abloh.

Michael Burke, chairman and chief executive officer of Louis Vuitton remarks, “Having followed with great interest Virgil’s ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today. His sensibility towards luxury and savoir-faire will be instrumental in taking Louis Vuitton’s menswear into the future.”

Abloh succeeds Kim Jones in the role, who left the French luxury house earlier this year after a 7-year long tenure (and is now the artistic director at Dior Homme). He will show his first collection for Louis Vuitton at Paris Men’s Fashion Week this June.

Read our interview with Virgil Abloh by Sven Schumann in Purple Magazine “Purple 76 Index” S/S 2018 issue 29 here.

Photo Bogdan @chilldays Plakov

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