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Neville Wakefield's new license plate for Olympia Scarry. Photo Rachel Chandler

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Neville Wakefield (the curator of Commercial Break in Venice) and his girlfriend the artist Olympia Scarry trying to escape Toilet Paper Party, Isola San Servo, Venice. Photo Olivier Zahm

Commercial break /A video art intervention at the 54th Venice Biennale

Presented on a giant mobile video screen traveling the length of the Grand Canal in Venice, Commercial Break will feature artists engaging with the relationship between advertising and culture. The short digital works by recognized and emerging artists from around the world will bring to art lovers and tourists alike a constantly reforming and randomly sequenced stream of ideas that suggests a world in which content moves at the speed of advertising and attention itself is the ultimate product. Commercial Break features the work of 80 artists - including a lot of names that we love at Purple like Aaron Young, Ari Marcopoulos, Cyprien Gaillard, Terence Koh, Olympia Scarry, Dan Colen and Maurizio Cattelan - as a contemporary sequence of endless ideas and content. The project is produced by Dasha Zhukova's Garage Project, curated by the American art editor Neville Wakefield and powered by the independent magazine POST.

Commercial Break will be viewable on location through Venice during the opening of the Venice Biennale and is also downloadable from today at the ITunes Apple Store. The project is produced in association with the Garage Center for Contemporary Culture.