Purple Institute

[April 11 2014]

Read our exclusive interview with Juergen Teller in Purple Fashion #21 now online

“Yes, to do iPhone pictures! Self-portraits. There’s one photograph in the ICA show. I got so excited about it. But I really discovered the possibilities of digital photography while I was shooting food created by the chef Antonio Guida for a book for the Il Pellicano hotel. I couldn’t get close enough, and I was dissatisfied with what my camera could achieve. I had this cheap digital camera. I tried it, zooming in on the plate, and I was like, oh my God, this is amazing.” – Juergen Teller in an interview by Olivier Zahm and Lily McMenamy in Purple Fashion #21. Photo Juergen Teller

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