[May 24 2017]
On the south-west of the England coast, the artistic director Paula Gerbase immerse us in John Lobb‘s native landscape and background. Indeed, he left on foot his country to join London with only a pair of hand made boots. Paula Gerbase never stopped to use and to inspire her work from the heritage left by the creator and translate it in her collections. During 10 kilometers, we were invited to connect with the nature and to discover step by step the iconic models of John Lobbs’s S/S 2018 collection, which marks a turning point on the direction of the brand because it presents not only men but also women design, ranging from suede boots, sneakers from open boots and varnished low-fronted shoes. This trap was not a simple presentation in a showroom, it was an experience in itself and an immersion in the DNA of the brand.
Text and Photo Inès Manai