Purple Diary

[March 15 2018]

Designer Saloni Lodha celebrates the “Holi” festival in Udaipur, India

Coinciding with the 10th anniversary of Saloni, the founder and designer of the eponymous label Saloni Lodha invited her friends to Udaipur, India to experience the ‘Holi’ festival of colors dressed in the brand’s fall collection.

I have always wanted to share the tradition of Holi with my friends from around the world. Of all the festivals in India, I hold this closest to my heart as it is the most dramatic expression of life, full of color and fun. — Saloni Lodha

Photo Saskia Lawaks